The East Coast Centre for Energy Logistics (ECCEL) combines the central location and recently upgraded capability of Dundee port with the largest quayside crane in the UK. ECCEL provides, laydown, marshalling, craneage, engineering and logistics support for wind farms on the UK's East coast. ECCEL approached Luminet to create a new brand identity for their newly formed business.
Our task was to create a new brand, messaging and positioning that would convey capability and just how well graphically situated they are for the industry type. We worked closely with ECCEL to create a strong contemporary, new brand identity that would help ECCEL be instantly recognisable. Utilising connecting triangles to represent their flexible and cutting-edge technologies in integrated logistic support throughout North East Britain. On finalisation the brand was then applied to their stationery set (business cards and word letterhead templates). A4 Folders and suite of A4 inserts.
"ECCEL needed a clear and attractive brand design and logo at short notice. Luminet took the brief, asked the right questions, and developed a strong and clear visual identity for the business. They also coordinated printing and delivery of the materials and made sure they were available in time, against a tight deadline. Working closely with our web team, they ensured that ECCEL’s presence was powerful and consistent" - John Aldersey-Williams - Head of Business Development