The Wood family run a successful holiday park business with 5 parks around Scotland. After a successful pitch involving Scottish Enterprise, Luminet, were commissioned to create a new brand identity for Wood Leisure Holiday Parks.
Commissioned to provide the following Creative Objectives:
To provide a great visual customer experience that is reflective of the broader customer experience. To convey the brand values of quality, friendliness, honesty and customer service. To visually tie the five holiday parks to an easily recognisable identity, without altering the current brand legacies. To develop and set out brand guidelines that will ensure quality standards and consistency across all locations and communications. To facilitate a broad variety of customer communication, from brochures, stationery, park maps, and signage.
"We initially started working with Luminet to help with the rebrand of our business over 2 years ago. Diane was very creative and inspiring and produced several options for our new logo and from this developed our brand guidelines. Over the past few years Diane has also assisted in creating promotional material, stationary and brochures for our holiday park business.
Diane at Luminet has been extremely pleasant to work with and nothing is too much of an ask. She continually meets our tight deadlines and produces materials to a very high standard. We look forward to continuing our working relationship with Diane in the future." - Sarah Wood MacGregor - Sales and Marketing Manager / Partner